Monday, 3 June 2013

Week 6


Question 1
a) What experiences have you had with shopping online?
Nowadays, shopping online is very common, i had to shop some clothes, skin product and some of pets stuffs.

b) Describe a good experience.
last few months i bought some make up product in a benefits official website in USA, the product price are cheaper than Australia store. And we can check the shipping online, and the delivery was very fast around 1 weeks the stuffs achieved .

c) What did you like about the online store you used?
Clothes, shoes, skin product and pet's stuffs.

d) Describe a bad experience.
once time, i bought the T-shirt on eBay, and i pick the black color and M size of the T-shirt. After 12 days, i received the wrong color and wrong size T-shirt, i sent email to the seller for many time, but still no one answer me.

e) What problems did you have with the online store?
in my opinion, i think the payment is the problem for me, some website i can pay by visa card, but some online store will not accept the visa payment, such as, eBay, we need to have account of Paypal 

f) What features make an online store more appealing?
i think the function of answer the buyer question directly it can more appealing the customer. i saw some function is the buyer and seller can talk with each other in the website, not the software.

g) What features make an online store less appealing?
some of the online stores have a little information about the product, people can not certain that what quality and what size of the product they are receiving. The time also is a point that cause less appealing, some people may be don't want to wait for the product.

h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?
in my opinion, the price will fail because more people are using online market since companies will need to adapt with the future of shopping and entering in more competition which will reduce the prices

Q2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.
I disagree with this statement because there will always be those high end brands who can demand the higher prices for their products due to their long history or high quality.

b) The importance of brand names will decrease.
I disagree with this statement as there will forever be generations of people who believe that brand names somewhat show the stature of the person. So therefore there will always be people who value brand names more than quality or lower prices.

c) Price competition will make all products cheaper.
I agree with this as all sellers want customers to buy their products and by having the lowest prices in the market, this gives their products a distinct advantage over their competitors.

d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.
Most defiantly, these mega-sites having the power to buy out smaller rivals who threaten their market share and this allows them to dominate, dictate and be the market leader and continue to expand and grow their brand further.

e) How do you think the balance of power between buyer’s and seller’s will change?
Buyers will defiantly have the upper hand in the future due to the plethora of avenues in which we are able to purchase products. This will allow buyers will be able to demand the lost prices from sellers whilst still buying high quality products at the same time.

f) Prices are clustered online.
I disagree, once again whilst you can still get quality brands for lower prices online, i still don't believe that prices are clustered online. Bigger brands still demand considerably higher prices than smaller companies and this causes a larger variant of prices online.

g) Online prices are elastic. ( i.e. immune to change up and down with demand)
Very much so. I think all prices need to be elastic wether they be from an online seller or in the local shopping mall. Prices must be elastic to change with the differing demand weather it be due the change in seasons or the change in trends.

h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).
I agree, prices online are generally transparent and you are able to gauge what a product is worth buy looking at a few different sellers sites.

Q3)
a) I am with Telstra and the type of m-commerce services my phone provider offers is the ability to downloads lots of apps for different reasons like games, entertainment, utilities etc. They also provide me with information on how much data I have used on my phone.

b) I pretty much only use this service to access information about my usage.

c) I perform transaction through my phone such as internet banking, eBay, Google; I check the weather, Face book, and email.

d) I haven’t really thought about what I would like to be able to do but currently cant.  I guess just little things like to be able to print web pages from your phone to a printer.

e) My opinion of wireless advertising/mobile marketing is that its so annoying and it frustrates me! The SMS that I get are intrusive and I never reply to the offers and the mobile marketing on some of the apps on my phone just get in the way. When I want to do something on my phone I know exactly what I’m looking for and all the ads around the place are annoying. Actually referring back to question c, I would really like to be able to put a blocker thing on my phone to block all ads appearing on any of my apps and when I’m online!

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